About Us

Who We Are

At SNOWFRUIT, a proud brand of the Wonderfield Group, we are passionate about bringing freshness to everyday life. Since 2022, we have been dedicated to delivering the highest quality fruits and vegetables, ensuring every bite is crisp, flavorful, and nutritious.

Our commitment to freshness extends beyond just produce. Featuring fruits, vegetables, salads, and a grilling line, we’ve grown to over 1,000 locations in just two years, making healthy eating more accessible than ever. Whether it’s premium produce or ready-to-eat options, we provide convenient, wholesome choices for every lifestyle.

2 People in a grocery store aisle

Our Purpose

Our purpose is to make fresh, high-quality food accessible and convenient for everyone. We provide crisp, flavorful fruits, vegetables, salads, and a grilling line, offering nutritious options that fit into any lifestyle. With a commitment to freshness and innovation, we empower our franchisees to deliver healthy, ready-to-eat solutions every day.

A pan of veggies on a stovetop

Our Mission

We are committed to growing our business with the same integrity, quality, and ready-to-eat solutions as our sister companies. We prioritize sustainability and excellence in every ingredient, ensuring fresh, convenient, and nutritious options for all.

A salad with veggies and eggs

Our Vision

We strive to make fresh, crisp, and flavorful fruits and vegetables a part of everyday life. We are dedicated to providing delicious, high-quality produce that everyone will love, ensuring a healthier and more vibrant future for all.

A chef in a kitchen cutting a pineapple

Our Franchisees

Our franchisees are the heart of the SNOWFRUIT experience, and we are committed to making them proud by investing in their health, well-being, and success. We’re proud to cultivate a culture where diversity is embraced.

Grocery store employees standing in front of the chilled salad section.

Commitment to Sustainability

Sustainability is at the core of our business. We’ve achieved 92% sustainable packaging, with each item containing a minimum of 10% made from Post-Consumer Recycled (PCR) materials, and our suppliers actively participate in the “How2Recycle” program, helping consumers dispose of packaging responsibly. Our partnership with the Houston Food Bank allows our employees to volunteer their time, assisting with sorting and distributing food to those in need. Additionally, we’ve launched an eco-friendly digital training program in collaboration with Attensi, reducing paper waste and carbon emissions. Through these initiatives, we’re committed to creating a sustainable future for both the environment and the communities we serve.

A salad at a dining table being served out to different people